The emblem looks brilliantly as the brand’s signifier and icon, representing the software at its best and showing a strong link to its roots, along with the ability to love and change. In 2019 the wordmark was removed from the Skype logo and the emblem we all can see today is a stylish and minimalist badge, consisting of a gradient blue circle with white “S” on it, placed over a thick diagonal line with its ends softened and rounded. The contours and the composition remain untouched, though the simplified color palette makes the letters look bolder and smoother. The redesign of 2012 makes the Skype logo simple and flat, adding a sense of seriousness and professionalism. In 2006 the lettering is being simplified and starts being drawn in plain white, while the blue cloud becomes brighter and has its upper part in gradients, looking shiny and vivid. Bothe the cloud outline and the inscription were executed in gradient shades.
The redesign of 2005 switched the red Skype color palette to blue, and this color stays with the brand today.
The outline now looked more like a cloud, evoking a kind and welcoming feeling. In 2004 the logo was redrawn and made three-dimensional, by adding darker shades of red to a thick outline, and some light gradients to the inscription itself. The red and white color palette stood for professionalism, passion, and energy of the company, and its progressive approach to adopting the latest technologies. The original Skype logo, introduced in 2003, was composed of a rounded white wordmark in the lowercase, laced on a gradient red background, repeating the contours of the inscription.
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